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一汽-大众汽车有限公司大众品牌公关部传统媒体传播代理招募公告

发布时间:2016年11月11日 来源:一汽-大众汽车有限公司 [ ] 打印 视力


  由于公司业务发展需要,现需要招募一汽-大众销售有限责任公司大众品牌公关部传统媒体传播代理公司。敬请关注以下内容。

  1. 招募标准:

  1.1 公司注册时间:2012年1月1日前注册;

  1.2 公司规模:注册资金200万(含200万)以上,具备稳定核心团队(50人以上);

  1.3 公司专业素质:

  l 主流汽车企业媒介管理服务经验3年以上;

  l 汽车行业媒介工作年限超过5年的媒介人员不得少于10人;

  l 近两年(2015-2016)汽车行业公关媒介采购总额不低于5000万;

  l 拥有丰富、完善的汽车行业媒体数据库;

  l 实时掌握传媒行业发展特点、趋势,了解不同用户群触媒习惯及媒体最新状态;

  l 具有较强的媒体资源,良好的媒体沟通能力和媒体关系;

  l 具备较强的公关活动策划、创意及执行能力;

  l 具备较强的内容策划及文案撰写、制作、审核能力;

  l 具有较强的媒介购买优势及传播效果监控能力;

  l 具有完善的情报获取能力,较强的危机预警及危机处理能力;

  l 熟悉汽车行业相关政策、行业机构管理流程及规范。

  2. 招募须知:

  2.1签约后业务范围:一汽大众大众品牌传统媒介管理及传播;

  2.2商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。

  符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)在北京时间 2016年 11月25日24:00点前通过顺丰快递邮寄至一汽-大众汽车有限公司采购部,以快递寄出时的当地邮戳时间为准,逾期提交的资料视为无效。另请以邮件形式通知快递邮寄时间和顺丰快递号,以备查档所需。

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科王忠伟收 邮编:130011

  联系方式:

  岳晶华:0431-85750576

  Email:jinghua.yue@faw-vw.com

  王忠伟:0431-85750573

  Email: zhongwei.wang@faw-vw.com

  3. 须提交资料:

  3.1 公司概况介绍,包括但不限于公司规模、分支机构等;

  3.2 申报表(请见附件)请如实填写贵司相关信息,加盖公司公章并请法人代表签字。

  3.3 公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证。(注:以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息)。

  3.4 公司管理机构及人员情况:管理层机构及人员介绍,策略、媒介、活动、文案等专业人员介绍(数量、工作年限、工作经历、资质等),专家人员介绍(数量、工作年限、工作经历、资质等)。(注:各专业人员必须提供近半年的社保缴纳证明)。

  3.5 目前服务客户情况:中国主流汽车品牌客户服务情况(服务时间、服务范围)(请提供合同为证)

  3.6 近3年项目作品:近3年媒介策略案例(数量、清单及简介)、近3年媒体合作案例(数量、清单及简介)、近3年危机管理案例(数量、清单及简介)等。

  针对3.4-3.6,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在优盘里一并提供,时间以10分钟为限。

  上述资料和信息必须属实。如查明有虚假资料和信息,将取消其招募资格。

  以上材料,请尽量提供中英双语,视频文件请配上英文备注。

  4. 招募流程:

  4.1招募公告官网公布

  4.2收集应招公司资料

  4.3相关资料筛选评审

  4.4如提交资料初审通过,将通知该公司下一步工作

  附件:招募申报表

FAW-Volkswagen Automotive Co., LTD
VW Brand PR Traditional Media Communication Agency
Recruitment Announcement

  With the development of business, FAW-Volkswagen Sales Co., Ltd VW brand need to recruit a PR traditional media communication agency. Please find detailed information as followed.

  1.Recruitment criteria:

  1.1 Company registration time: before January 1st, 2012

  1.2 Company scale:over 2 million (include 2 million) registered capital, with stable core team (over 50 people);

  1.3 Company expertise:

  l More than 3 years’ service experience in mainstream auto enterprises;

  l More than 10 media personnel with at least 5 years media management working experience in auto industry;

  l The PR media purchase amount of recent 2 years (2015-2016) should not be less than 50 million;

  l Completed auto industry media database;

  l Well know the trend of current media industry development and customer media browsing habit, feature;

  l Rich resource of auto media, strong communication ability with medias and well relationship with medias;

  l Strong PR events planning, creativity and implementation ability;

  l Strong content planning and advertising copy writer/audit ability;

  l Strong advantage in media purchasing and communication effect monitoring ability;

  l Perfect information acquisition ability, strong crisis warning and crisis management ability;

  l Familiar with relevant policies, industry organization management processes and norms in auto industry.

  2.Recruitment notice:

  2.1 Service scope: FAW-VW VW brand media management and communication;

  2.2Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co,. Ltd

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on Nov. 25th , 2016 through ShunfengExpress. Document submission time should base on postmark of local Express delivery, overdue submission is invalid. Please also email us your Express post time and express number for inquiry.

  Postal address: Wang Zhongwei, Purchasing Department of FAW-VW Automotive Co,. Ltd. No. 5, Anqing Road, Changchun, Jilin Post Code: 130011

  Contact Person:

  Yue Jinghua:0431-85750576

  Email: jinghua.yue@faw-vw.com

  Wang Zhongwei:0431-85750573

  Email: zhongwei.wang@faw-vw.com

  3.Required Documents:

  3.1 Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative signature.

  3.2 Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor.(note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information ).

  3.3 Company management structure and staff: introduction of company executives, strategic personnel (number, work experience, qualification), creative personnel(number, work experience, qualification), foreign experts (number, work experience, qualification)(Note: provide 6 months social security payments)

  3.4 Current client service status: mainstream auto client in China (service time, service scope, contract)

  3.5 Projects in recent 3 years: media Strategy case in recent 3 years (number, detailed list and introduction), media cooperation case in recent 3 years (number, detailed list and introduction), crisis management case in recent 3 years (copies of award certificate with company stamp, include TVC and print).

  As for 3.3-3.5, except paper copies, please provide 10 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be truthful. Fake information or document will result in disqualification of recruitment.

  About all the above documents, Please provide Chinese and English Version as far as possible. The video must have English remark.

  4.Recruitment Process:

  4.1 Recruitment announcement publish on corporate website

  4.2 Collect agencies documents

  4.3 Agencies documents review and filtering

  4.4 Advise qualified agencies next step work

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.