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一汽-大众汽车有限公司大众品牌公关传播策略代理招募公告

发布时间:2016年11月11日 来源:一汽-大众汽车有限公司 [ ] 打印 视力


  由于公司业务发展需要,现需要招募一汽-大众销售有限责任公司大众品牌公关传播策略代理公司,敬请关注以下内容。

  1. 招募标准:

  1.1 公司注册时间:2012年1月1日前注册;

  1.2 公司规模:注册资金200万(含200万)以上,具备稳定核心团队(200人以上);

  1.3 公司专业素质:

  l 公关活动类工作年营业额5000万元以上;

  l 世界500强中的汽车企业策略创意全案服务经验2年以上;

  l 具备公关行业客户服务经验,且具有独立的策略团队;

  l 具有较强的社会热点关注意识及较强的舆情监测能力;

  l 具有完善的策略分析及推导逻辑;

  l 具有能够满足品牌活动标准的独立活动执行能力;

  l 具有较强内容策划及文案撰写、制作能力;

  l 具备优质的第三方资源,如供应商、媒介、跨界资源等;

  l 具有较强的危机预警及危机处理能力。

  2. 招募须知:

  2.1签约后业务范围:一汽-大众销售有限责任公司大众品牌层面、大众品牌旗下各产品层面公关传播策略、公关活动策划与执行、文案等业务;

  2.2商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。

  符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)在北京时间2016年11月25日24:00点前通过顺丰快递邮寄至一汽-大众汽车有限公司采购部,以快递寄出时的当地邮戳时间为准,逾期提交的资料视为无效。另请以邮件形式通知快递邮寄时间和顺丰快递号,以备查档所需。

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科王忠伟收 邮编:130011

  联系方式:

  岳晶华:0431-85750576

  Email:jinghua.yue@faw-vw.com

  王忠伟:0431-85750573

  Email: zhongwei.wang@faw-vw.com

  3. 须提交资料:

  3.1 公司概况介绍,包括但不限于公司规模、分支机构等;

  3.2 申报表(请见附件):请如实填写贵司相关信息,加盖公司公章并请法人代表签字;

  3.3 公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证。(注:以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息);

  3.4 公司管理机构及人员情况:管理层机构及人员介绍,策略、创意、活动、媒介、文案专业人员介绍(数量、工作年限、工作经历、资质等),专家人员介绍(数量、工作年限、工作经历、资质等)。(注:各专业人员必须提供近半年的社保缴纳证明原件);

  3.5 目前服务客户情况:客户服务时间、服务范围,(请提供合同为证);

  3.6 近3年项目作品:近3年已执行的公关策略提案(数量、清单及简介)、近3年公关活动策划及执行方案(数量、清单及简介),近3年公关策略或公关活动获奖情况(获奖证明材料复印件并加盖公司印章),近3年整合传播成功案例等。

  针对3.4-3.5,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在优盘里一并提供,时间以10分钟为限。

  上述资料和信息必须属实且可随时提供原始凭证验证。如查明有虚假资料和信息,将直接取消其招募资格。以上材料,请尽量提供中英双语,视频文件请配上英文备注。

  4. 招募流程:

  4.1招募公告官网公布

  4.2收集应招公司资料

  4.3相关资料筛选评审

  4.4如提交资料初审通过,将通知该公司下一步工作

  附件:招募申报表

FAW-Volkswagen Automotive Co., LTD
VW Brand PR Communication Strategy Agency
Recruitment Announcement

  With the development of business, FAW-Volkswagen Sales Co., Ltd VW brand need to recruit a PR communication strategy agency. Please find detailed information as followed.

  1. Recruitment criteria:

  1.1 Company registration time: before January 1st, 2012;

  1.2 Company scale:over 2 million (include 2 million) registered capital, with stable core team (over 200 people);

  1.3 Company qualifications:

  l Over 50 mio annual turnover from single PR activities;

  l More than 2 years Strategic and creative service experience for Automobile enterprises in the world top 500;

  l Rich client service experience of PR field, and independent strategy team is necessary;

  l Strong social hotspots awareness and statement monitoring ability;

  l Perfect strategy analysis and deduction logic;

  l Independent activity execution ability that meet the criteria of the brand activity;

  l Strong content planning and advertising copy writer ability;

  l Rich third party resource, such as suppliers, media, cross border resources, etc.;

  l Strong crisis early warning and crisis management ability.

  2. Recruitment notice:

  2.1 Business scope: PR communication strategy definition, planning and implementation of the PR event, copy writing of brand and all models of VW brand of FAW-Volkswagen Sales Co., Ltd.

  2.2 Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co,. Ltd;

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co., Ltd by 24:00 on Nov. 25th, 2016 through ShunfengExpress. Document submission time should base on postmark of local Express delivery, overdue submission is invalid. Please also email us your Express post time and express number for inquiry.

  Postal address: Wang Zhongwei, Purchasing Department of FAW-VW Automotive Co., Ltd. No. 5, Anqing Road, Changchun, Jilin. Post Code: 130011

  Contact Person:

  Yue Jinghua:0431-85750576

  Email: jinghua.yue@faw-vw.com

  Wang Zhongwei:0431-85750573

  Email: zhongwei.wang@faw-vw.com

  3. Required Documents:

  3.1 Company profile, including but not limited to company scale and branches, etc;

  3.2 Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative signature;

  3.3Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor (note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information );

  3.4 Company organization structure and personnel: introduction of company top management, professional personnel in field of strategy, creativity and PR event planning as well as experts (number, working experience and qualification) Remark: all professional personnel should provide the proof of social security payments of recent half year;

  3.5 Current client service status: service status of domestic and international famous clients (service time/scope and contract as proof);

  3.6 Projects in recent 3 years: PR strategy proposal (number, detailed list and introduction), creative and executive proposal of PR event (number, detailed list and introduction), award of PR communication strategy or PR event (copies of award certificate with company stamp), and successful communication campaign;

  As for 3.4-3.5, except paper copies, please provide 10 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be truthful. Fake information or document will result in disqualification of recruitment.

  About all the above documents, Please provide Chinese and English Version as far as possible. The video must have English remark.

  4.Recruitment Process:

  4.1 Recruitment announcement publish on corporate website;

  4.2 Collect agencies documents;

  4.3 Agencies documents review and filtering;

  4.4 Advise qualified agencies next step work;

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.