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一汽-大众销售有限责任公司奥迪品牌市场营销策略及传统广告创意代理招募公告

发布时间:2016年12月22日 来源:一汽-大众销售有限责任公司 [ ] 打印 视力


  由于公司业务发展需要,现需要招募奥迪品牌市场营销策略及传统广告创意代理公司。敬请关注以下内容:

  1. 招募标准:

  1.1 参与招募的公司须成立于2014年1月1日之前,知名的国内外4A广告公司,须在中国大陆设有办公室,该办公室须成立于2014年1月1日之前;公司注册资金不低于100万人民币。

  1.2 公司须有2年及以上服务汽车客户的资历,设立在中国大陆办公室各类专业人员总计70人以上。

  1.3 具有较强的营销策略分析及消费者洞察能力,较强的品牌定位及策略规划能力,较强的品牌监测及竞品跟踪分析能力。

  1.4 具有较强的广告创意制作、监督及协调能力。

  1.5 须有较强的第三方资源,包括5家以上拍摄公司、5家以上修图公司和5家以上影视制作公司的资源。

  1.6 有较强的创意能力和专业素质,3年内广告作品在广告业内获得国内外知名奖项数量在5个以上(包括金、银、铜奖)。

  1.7 公司连续三年(2014年、2015年、2016年)的单一汽车客户的服务年费平均不低于500万人民币,所有汽车客户服务年费总计不低于1000万人民币。

  1.8 不同时服务奥迪的直接竞品,具备排他性。

  2. 招募须知:

  2.1签约后业务范围:一汽-大众销售有限责任公司奥迪品牌市场部市场营销策略及传统广告创意;

  2.2商业机密保护:若招募成功,该签约公司必须遵守一汽-大众销售有限责任公司相关保密协议。符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)通过顺丰速运邮寄至一汽-大众汽车有限公司采购部,须在北京时间2017年1月9日24:00前投递,逾期提交的资料视为无效。另请以邮件形式通知顺丰速运邮寄时间和顺丰速运号,以备查档所需。

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科张茹 收 邮编:130011

  联系方式:

  张茹:0431-85866588

  Email: ru.zhang@faw-vw.com

  胡品鸿:0431-85865592

  Email:pinhong.hu@faw-vw.com

  3. 须提交资料:

  3.1申报表(请见附件)请如实填写贵司相关信息,加盖公司公章并请法人代表签字。

  3.2公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证;(以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息);中国大陆办公室具体地址及相应成立时间(须提供证明材料)

  3.3公司管理机构及人员情况:管理层机构及人员介绍,策略专业人员介绍(数量、工作年限、资质等),创意专业人员介绍(数量、工作年限、资质等), 外方专家人员介绍(数量、工作年限、资质等)。(注:各专业人员必须提供近半年的社保缴纳证明)。

  3.4近三年(2014年、2015年、2016年)服务客户情况:在中国服务汽车品牌客户情况(服务时间、服务范围、服务年费)(请提供合同为证)

  3.5 近三年项目作品:近3年电视广告作品(数量、清单及简介)、近3年平面广告作品(数量、清单及简介),近3年广告创意获奖情况(获奖证明材料复印件并加盖公司印章,包含电视广告及平面广告),近3年整合传播成功案例。

  针对3.3-3.5,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在U盘里一并提供,时间以10分钟为限。

  上述资料和信息必须属实。如查明有虚假资料和信息,将取消其招募资格。

  以上材料,请提供中英双语,视频文件请配上英文备注。

  4. 招募流程:

  4.1招募公告官网公布

  4.2收集应招代理公司资料

  4.3相关资料筛选评审

  4.4如提交资料初审通过,将通知该公司下一步工作

  附件:招募申报表

  注: 本公告最终解释权归一汽-大众销售有限责任公司所有

FAW-VW Sales company Ltd .Audi Brand
Marketing Strategy and Traditional Creative Agency
Recruitment Announcement

  Audi brand needs to recruit marketing strategy and traditional creative agency due to business development. Please see the following content:

  1.Recruitment criteria:

  1.1 Company registration time: before January 1st, 2014, the company must be 4A of China or other county right now. Company must have office in China, and the office must open before January 1st ,2014 , registered fund more than 1million.

  1.2 Company must work for auto industry client, at least 3 years, stable core team (over 70 people).

  1.3 Strong marketing strategy analysis and customer insight ability, strong brand positioning and strategic planning ability, strong brand monitor and competitors analysis ability.

  1.4 Strong traditional ad (TVC, print) creative ability, strong ad production, monitor and coordination ability, strong ad finish art ability.

  1.5 Strong the third part company resource, must have 5 shooting company resource, 5 retouching company resource, 5 TV producing company resource.

  1.6 A strong creative ability and professional quality, must have at least 5 advertising work win gold, silver, bronze awards(Chinese or international) in 3 years.

  1.7 Company (2014, 2015, 2016) get service fee of the single auto customer must not less than 5 Mio RMB, total of all auto customer service fee must be not less than 10Mio RMB.

  1.8 Don’t directly services Audi competitor , have the exclusive.

  2.Recruitment notice:

  2.1 Service scope: FAW-VW Sales Company Ltd Audi brand product marketing strategy and traditional ad creative;

  2.2 Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Sales Company Ltd.

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on Jan. 1th 2017, through SF Express. Overdue submission is invalid. Please also email us your SF Express post time and SF Express number for inquiry..

  Postal address: Zhang Ru, Purchasing Department of FAW-VW Automotive Co,. Ltd. No. 5, Anqing Road, Changchun, Jilin Post Code: 130011

  Contact Person:

  Zhang ru:0431-85866588

  Email: ru.zhang@faw-vw.com

  Hu Pinhong:0431-85865592

  Email:pinhong.Hu@faw-vw.com

  3.Required Documents:

  3.1 Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative signature.

  3.2 Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor.(note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information ); The location and open time of China office(note: must have the proof material )

  3.3 Company management structure and staff: introduction of company executives, strategic personnel (number, work experience, qualification), creative personnel(number, work experience, qualification), foreign experts (number, work experience, qualification)(Note: provide 6 months social security payments)

  3.4 Current client service status: Major auto JV client in China (service time, service scope, contract)

  3.5 Projects in recent 3 years: TVC works in recent 3 years (number, detailed list and introduction), print works in recent 3 years (number, detailed list and introduction), ad creative award in recent 3 years (copies of award certificate with company stamp, include TVC and print), and success communication campaign in recent 3 years.

  As for 3.3-3.5, except paper copies, please provide 10 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be truthful. Fake information or document will result in disqualification of recruitment.

  About all the above documents, Please provide Chinese and English Version as far as possible. The video must have English remark.

  4.Recruitment Process:

  4.1 Recruitment announcement publish on corporate website

  4.2 Collect agencies documents

  4.3 Agencies documents review and filtering

  4.4 Advise qualified agencies next step work

  Note: FAW-VW Sales company Ltd. reserves the right of final explanation for this announcement.