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一汽-大众汽车有限公司奥迪品牌公关部社会化内容营销代理公司招募公告

发布时间:2017年05月18日 来源:一汽-大众汽车有限公司 [ ] 打印 视力


  由于公司业务发展需要,现需要招募一汽-大众销售有限责任公司奥迪品牌公关部社会化内容营销代理公司,敬请关注以下内容。

  1. 招募标准:

  1.1公司注册时间:2014年7月1日前注册;

  1.2公司规模:注册资金200万(含200万)以上;

  1.3 公司资源:拥有第三方主流媒体资源、KOL资源、明星资源、跨界资源、优质IP资源等(并提供数据库),可用于奥迪品牌社会化内容营销平台的打造。

  1.5 公司团队:具有稳定的、专业的、热情向上、可创作优质内容的运营团队。公司人数40人以上(须提供最近6个月的当地社保缴纳证明且必须为招募申报公司缴纳社保),其中社会化媒体运营团队20人以上。

  2. 招募须知:

  2.1公司经验:

   了解社会化媒体特点及运作规律,掌握最前端的社会化内容营销手段与咨讯;

   与世界500强品牌合作过,有打造社会化内容营销的经历,提供3个公司优秀案例(不限500强);

   拥有运营自媒体或APP或网站的经验,可熟练开发、运营自媒体,可以通过数据分析,进行精准营销,提供销售线索;

   具有创意内容制作能力,可制作各种形式的创意内容(图文/H5/视频/动画等);

   与第三方资源合作、购买、谈判的经历,有各类线上线下活动的执行能力。

  2.2签约后为一汽-大众奥迪公关服务的业务范围:

   社会化内容营销策略制定,社会化内容及创意的产生;

   社会化内容平台的搭建、运营、日常管理、维护及推广;

   社会化内容平台的媒体数据库及粉丝数据库的管理及维护;

   社会化传播的媒体、车主、粉丝线上线下活动组织;

   社会化媒体资源的购买(需评估,可执行品牌媒体数据库统一价格);

   社会化内容平台的监测及负面处理等。

  2.3商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。

  符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)在北京时间2017年6月1日24:00点前通过顺丰快递邮寄,以顺丰快递寄出时的当地邮戳时间为准,逾期提交的资料视为无效。另请以邮件形式通知顺丰快递邮寄时间和顺丰快递号,以备查档所需。

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科陈天琦收邮编:130011

  联系方式:

  陈天琦:0431-81270804

  Email:tianqi.chen @faw-vw.com

  3. 须提交资料:

  3.1公司概况介绍,包括但不限于公司规模、分支机构等;

  3.2申报表(请见附件):请如实填写贵司相关信息,加盖公司公章并请法人代表签字;

  3.3公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证。(注:以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息);

  3.4公司管理机构及人员情况:管理层机构及人员介绍,策略、创意、活动策划专业人员介绍(数量、工作年限、资质等)。(注:各专业人员必须提供近一年的社保缴纳证明,只限以招募报名公司名头开具的缴纳证明);

  3.5 服务客户情况:国际知名品牌客户服务情况(服务时间、服务范围),请提供合作合同或协议;

  3.6近3年项目作品:近3年已执行的社会化内容传播提案(数量、清单及简介),近3年社会化传播项目获奖情况(获奖证明材料复印件并加盖公司印章),近3年网络整合传播成功案例等。

  3.7 汽车及相关行业社会化媒体数据库及资源展示材料(数量、清单及简介,并加盖公司印章);

  针对3.4-3.7,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在优盘里一并提供,时间以3分钟为限。

  上述资料和信息必须属实。如查明有虚假资料和信息,将取消其招募资格。以上材料,请尽量提供中英双语,视频文件请配上英文备注。若代理公司通过初选环节,在后续环节需提供以上材料的原件以便核查;

  4. 招募流程:

  4.1招募公告官网公布

  4.2收集应招公司资料

  4.3相关资料筛选评审

  4.4如提交资料初审通过,将通知该公司下一步工作

  附件:招募申报表

FAW-Volkswagen Sales Company, LTD
Audi PR Social Content Marketing Agency Recruitment Announcement

  With the development of business, FAW-Volkswagen Sales Co., Ltd Audi PR needs to recruit one social content marketing agency. Please find detailed information as followed.

  1. Recruitment criteria:

  1.1 Company Registration time: Before July 1st, 2014;

  1.2 Company Scale: Over 2 million (include 2 million) registered capital, with stable core team;

  1.3 Company Expertise:

  • Understanding of social media features and operating rules, master the most advanced brand marketing and information;

  • Providing service for world top 500 companies, experience about social content marketing cooperation, providing 3 successful cases(not limited to top 500 companies);

  • Experience about we-media operation, APP or Web, ability to develop and operate we-media, analysis based on the database to make precision marketing and provide sales lead;

  • Ability to make creative contents in different ways (image-text /H5 /video /animation, etc.);

  • Experience about cooperation, purchase, negotiation with the third-party, executive capability of online and offline activities.

  1.4 Corporate Resources: Third-party mainstream media, KOL, star resources, crossover resources, high quality IP resources (provide database), etc. The resources can be used for Audi social content marketing platform.

  1.5 Company Team: Stable, professional, intense team which can create high quality contents. Total staff is more than 60 personnel, the social communication team is more than 20 personnel.

  2.Recruitment notice:

  2.1 Business scope:

  • Social media communication strategy, social content and creative;

  • Establishment, operation, daily management, maintenance and promotion of social media platform;

  • Database management and maintenance of social media and fans;

  • Online and offline activities organization for social media, car owners and fans;

  • Social media resources purchase (need evaluation, may execute at the price based on brand media database);

  • Social media monitoring and crisis management, etc.

  2.2 Duty to keep business confidential: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co., Ltd;

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below By Shun Feng express to Purchasing Department of FAW-VW Automotive Co., Ltd until 24:00 on May 26th, 2017. Document submission time should base on postmark of local Shun Feng express delivery, overdue submission is invalid. Please also email us your Express post time and express number for inquiry.

  Postal address: Chen Tianqi, General Material Purchasing Department of FAW-VW Automotive Co., Ltd. No. 5, Anqing Road, Changchun, Jilin. Post Code: 130011

  Contact Person:

  Chen Tianqi:0431-81270804

  Email: tianqi.chen@faw-vw.com

  3. Required Documents:

  3.1 Company profile, including but not limited to company scale andbranches, etc.

  3.2 Application form (see attachment), please truthfully fill in company information, stamp company seal and signed be legal representative person;

  3.3 Company qualification: valid business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor. (Note: please provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information);

  3.4 Company organization structure and personnel: introduction of company top management, professional personnel in field of strategy, creative and PR event planning as well experts (number, working experience and qualification)Remark: all professional personnel should provide the proof of social security payments of recent 1 year, which only limited to the title of the company participated in the recruitment;

  3.5 Client service status: service status of domestic and international famous clients (service time/scope and contract as proof). Please provide the contracts or agreements of cooperation;

  3.6 Projects in recent 3 years: social content marketing strategy proposal (number, detailed list and introduction), award of social content marketing strategy or event (copies of award certificate with company stamp), and successful cases;

  3.7 Materials of automotive and related industries social media database and resource (number, detailed list and introduction with company stamp) ;

  As for 3.4-3.7, except paper copies, please provide 3 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be truthful. Fake information or document will result in disqualification of recruitment.

  About all the above documents, please provide Chinese and English version as far as possible. The video must have English subtitles.

  4.Recruitment Process:

  4.1 Recruitment announcement publish on corporate website;

  4.2 Collect agencies documents;

  4.3 Agencies documents review and filtering;

  4.4 After pre-selection, qualified agencies will be informed about next step;

  Note: FAW-VW Automotive Co., Ltd reserves all rights of final explanation for this announcement.