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一汽-大众汽车有限公司奥迪品牌用户形象传播年度代理公司招募公告

发布时间:2017年06月06日 来源:一汽-大众 [ ] 打印 视力


  由于公司业务发展需要,现需要招募一汽-大众销售有限责任公司奥迪品牌用户形象传播年度代理公司,敬请关注以下内容。

  1. 招募标准:

  1.1 公司注册时间:2012年1月1日前注册;

  1.2 公司性质:具有独立法人的综合类公关/广告公司或艺人经纪公司;

  1.3 公司注册资金200万以上,公司近三年年平均营业额5000万元以上;

  1.4具备稳定团队(具备稳定核心团队30人以上须提供最近6个月的当地社保缴纳证明且必须为招募申报公司缴纳社保);

  1.5 公司专业素质:

  l 具备丰富的汽车行业客户服务经验,具有与国内或国际主流汽车厂商至少3年以上长期合作的经历;

  l 了解奥迪品牌及奥迪名人组织;团队具有较强的沟通能力、具备成熟的名人管理经验及成功案例;

  l 具有丰富的名人资源储备(需提供近两年内签约名人或艺人的合同);具有成熟的名人评估体系、监控体系,并具备一定的危机公关能力;

  l 具有广泛的媒体传播能力,包括平面、网络、电视传播资源,并具备一定的策划创意、拍摄制作推广能力;

  l 具有较强策划能力及文案撰写、制作能力;

  l 具备优质的第三方资源,如供应商、媒介、跨界资源等;

  l 具有较强的微博、微信等社会化媒体运营能力和社会热点关注意识;

  l 具有稳定的工作团队和办公场所及一流的办公设施;服务于本项目的团队专职专业人员总计应不少于20人,其中:不少于3人负责本项目策略规划、内容创意等工作;不少于7人服务于本项目名人日常管理运营;不少于5人服务于本项目的微博、微信平台,包括日常稿件撰写、运营维护、营销策划等工作。

  2. 招募须知:

  2.1签约后业务范围:奥迪英杰汇和创新人物的策略规划、年度管理及整体传播,包括奥迪销售事业部所有业务部门与奥迪英杰汇和创新人物有关的工作内容;

  2.2商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议;

  2.3服务团队不能服务于奥迪的直接竞品;

  2.4 同一家集团的不同子公司可以参与竞标,相关信息需按照子公司真实情况填写;拥有分公司的企业只能以母公司名义参与竞标,不允许分公司分开参与竞标。

  符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)在北京时间2017年 6月20日24:00点前通过顺丰邮寄送一汽-大众汽车有限公司采购部(请在邮寄包裹上注明“用户形象传播年度代理”),以顺丰寄出时的当地邮戳时间为准,逾期提交的资料视为无效。另请以邮件形式通知顺丰邮寄时间和顺丰号,以备查档所需。

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科陈天琦收 邮编:130011

  联系方式:

  陈天琦:0431-81270804

  Email: tianqi.chen@faw-vw.com

  3. 须提交资料:

  3.1 公司概况介绍,包括但不限于公司规模、分支机构等;

  3.2 申报表(请见附件):请如实填写贵司相关信息,加盖公司公章并请法人代表签字;

  3.3 公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证;年度财务审计报告。(注:以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息)。中国大陆办公室具体地址及相应成立时间(须提供证明材料);

  3.4 公司管理机构及人员情况:管理层机构及人员介绍,策略、创意、活动、媒介、文案专业人员介绍(数量、工作年限、工作经历、资质等),专家人员介绍(数量、工作年限、工作经历、资质等)。注:各专业人员须提供近半年的社保缴纳证明复印件;进入到讲标环节的公司需携带主讲人一年以上的社保缴纳证明原件,并确保中标后此人为奥迪品牌服务);

  3.5 目前服务客户情况:客户服务时间、服务范围,(请提供合同为证);

  3.6 近3年项目作品:近3年已执行的公关策略提案(数量、清单及简介)、近3年公关活动策划及执行方案(数量、清单及简介),近3年公关策略或公关活动获奖情况(获奖证明材料复印件并加盖公司印章),近3年整合传播成功案例、近三年借助社会化媒体及各类新技术手段进行策划营销的成功案例等;

  3.7 近两年内签约名人或艺人的合同。

  针对3.4-3.5,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在U盘里一并提供,时间以5分钟为限。

  上述资料和信息必须属实且可随时提供原始凭证验证。如查明有虚假资料和信息,将直接取消其招募资格。以上材料,请尽量提供中英双语,视频文件请配上英文备注。

  4. 招募流程:

  4.1招募公告官网公布

  4.2收集应招公司资料

  4.3相关资料筛选评审

  4.4如提交资料初审通过,将通知该公司下一步工作

  附件1:招募申报表
  附件2:招募材料提交目录

FAW-Volkswagen Automotive Co., LTD
Audi Brand Driver Image Communication PR Annual Agency
Recruitment Announcement

  With the development of business, FAW-Volkswagen Sales Co., Ltd Audi brand need to recruit a driver image communication PR annual agency. Please find detailed information as followed.

  1. Recruitment criteria:

  1.1 Company registration time: before January 1st, 2012;

  1.2 Company organizational form: an integrated PR/AD company or talent agency with independent legal entity;

  1.3 The registered capital must be over 2 million, average revenue in the last three years ≥20 million;

  1.4 Have a stable team (more than 30 people, providing the latest 6 months of the local social security payment certificate);

  1.5 Company Expertise:

  l Rich experience in offering service to auto industry clients, over three-year cooperation experience with well-known Chinese or international automakers;

  l Know well about Audi brand and Audi celebrity organizations, team with strong communication skills, with mature celebrity management experience and success stories;

  l With rich celebrity resources(provide contacts in the last two years), mature celebrity evaluation system & monitoring system and be capable of handling PR crisis;

  l With comprehensive ability of media communication, including print, online, television transmission, and with the ability of creative planning, film production promotion;

  l Strong content planning and advertising copy writer ability;

  l Rich third party resources, such as suppliers, media, cross border resources, etc.;

  l Strong social hotspots awareness and social media operation experience like Weibo & WeChat;

  l With stable team and office, superb office facilities; at least 20 full-time professionals serve for the project:at least 3 for strategy planning, 7 for routine operation, and 5 for Weibo & WeChat social media platform operation.

  2. Recruitment notice:

  2.1 Business scope: Audi Vorsprung Circle & Audi Very Innovative Person propagation strategy and planning, annual management and overall spread;

  2.2 Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co,. Ltd;

  2.3 The team serving Audi can’t serve the direct competitors.

  2.4 Different subsidiaries from the same enterprise group can participate in the bidding as long as relevant information is submitted; companies with branches can only participate in bidding on behalf of the parent company.

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co., Ltd before 24:00 on June 13th, 2017 through SF Express (please add the words Driver Image Communication PR Annual Agency on the package of express). Document submission time should base on postmark of local SF Express delivery, overdue submission is invalid. Please also email us your SF Express post time and number for inquiry.

  Postal address: Chen Tianqi, Purchasing Department of FAW-VW Automotive Co., Ltd. No. 5, Anqing Road, Changchun, Jilin. Post Code: 130011

  Contact Person:

  Chen Tianqi:0431-81270804

  Email: tianqi.chen@faw-vw.com

  3. Required Documents:

  3.1 Company profile, including but not limited to company scale and branches, etc;

  3.2 Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative signature;

  3.3 Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor; annual financial audit report. (note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information); Chinese mainland office specific address and the corresponding set up time (must provide proof material)

  3.4 Company organization structure and personnel: introduction of company top management, professional personnel in field of strategy, creativity and PR event planning as well as experts (number, working experience and qualification) Remark: all professional personnel should provide the copiers of social security payments of recent half year; the speaker of the tender must provide the original script of social security payments of more than one year and be sure to serve Audi in the future;

  3.5 Current client service status: service status of domestic and international famous clients (service time/scope and contract as proof);

  3.6 Projects in recent 3 years: PR strategy proposal (number, detailed list and introduction), creative and executive proposal of PR event (number, detailed list and introduction), award of PR communication strategy or PR event (copies of award certificate with company stamp), successful communication campaign; Successful social media operation & marketing campaign.

  3.7 Contacts with celebrities & talents in the last two years.

  As for 3.4-3.5, except paper copies, please provide 5 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be truthful. Fake information or document will result in disqualification of recruitment.

  About all the above documents, Please provide Chinese and English versions as far as possible. The video must have English remark.

  4.Recruitment Process:

  4.1 Recruitment announcement publish on corporate website;

  4.2 Collect agencies documents;

  4.3 Agencies documents review and filtering;

  4.4 Advise qualified agencies next step work;

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.