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一汽-大众销售有限责任公司新品牌数字策略创意代理招募公告

发布时间:2018年04月19日 来源:一汽-大众汽车有限公司 [ ] 打印 视力


FAW-Volkswagen Sales Company New Brand
Digital strategy creative Agency
Bidding Announcement

  由于公司业务发展需要,现需要招募新品牌数字策略创意媒介代理。敬请关注以下内容:

  New brand needs to bid a digital strategy creative media agency due to business development. Please see the following content:

  1.招募标准Recruitment criteria:

  1.1公司注册时间:2015年1月1日前注册;

  Company registration time: before January 1st, 2015

  1.2公司规模:注册资金500万(含500万)以上,具备稳定核心团队(100人以上);近三年营业额均大于1000万;

  Company scale:over 5 million (include 5 million) registered capital, with stable core team (over 100 people); Annual  business volume of 10 Mil RMB or above in last three years.

  1.3公司专业素质:具有较强的数字营销环境分析及消费者洞察能力;具备独立直签的大型轿车企业客户服务经验,近两年内至少1家提供过数字策略创意的服务;具备行业数字营销策略策划、数字创意实施经验

  Company expertise: strong digital media environment analysis and customer insights analysis abilities; independent service experience of digital marketing strategy planning, creative execution industry client.

  2.招募须知:

  2.1签约后业务范围:为新品牌提供从数字化营销传播策略规划及创意实施、用户行为路径管理的整合数字化营销解决方案。

  Service scope: provide integrated digital marketing communication strategy and creative proposal ,customer journey management for new brand marketing department;

  2.2商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。

  Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co, Ltd.

  符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封封条处加盖公司公章)在北京时间2018年 5月11 日24:00点前通过EMS邮寄至一汽-大众汽车有限公司成都采购部,以EMS寄出时的当地邮戳时间为准,逾期提交的资料视为无效。另请以邮件形式通知涂启养EMS邮寄时间和EMS号,以备查档所需。

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on Apr.27th, 2018 through EMS. Document submission time should base on postmark of local EMS delivery, overdue submission is invalid. Please also email us your EMS post time and EMS number for inquiry.

  具体通讯地址及联系方式详见下面内容:

  Address and contact as below:

  邮递地址:中国成都经济技术开发区成龙大道三段177号一汽-大众汽车有限公司成都分公司成都采购采购部

  成都一般材料采购科涂启养收  邮编:610100

  Tu Qiyang, Chengdu Purchasing Department of FAW-VW Automotive Co., Ltd Chengdu Branch. 177, Segment3, Chenglong Street, Economy and Technological Development Zone, Chengdu, China. Post Code: 610100

  联系方式Contact Person:

  申建国Shen Jianguo:028-82846891

  Email:JianGuo.Shen_EBO@faw-vw.com

  涂启养Tu Qiyang:028-62820577

  Email: Qiyang.tu@faw-vw.com

  3.须提交资料Required Documents:

  3.1申报表(请见附件)请如实填写贵司相关信息,加盖公司公章并请法人代表签字。

  Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative signature.

  3.2公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证。(注:以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息)。

  Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor.(note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information ).

  3.3公司管理架构、工作流程;公司优势资源介绍,包括服务能力和服务范围、服务的主要客户、数字策略创意成功案例(请提供合同为证)和单位及个人获奖情况(获奖证明材料复印件并加盖公司印章)等。

  Company management structure, work process: company advantage resource instruction, include service ability and service scope, main client, digital stategy creative successful case(please provide contract) and company or personal award(copy of award certificate with company stamp), etc.

  3.4. 公司管理机构及人员情况:公司组织机构、职责、流程、工作考核记录,

  策略专业人员介绍(数量、工作年限、资质等);人员招聘标准、人员管理、培训、激励机制;创意专业人员介绍(数量、工作年限、资质等); 数字技术支持专业人员介绍(数量、工作年限、资质等);(注:各专业人员必须提供近半年的社保缴纳证明)

  Company management structure and staff: Possess the Company's organizational structure, job responsibilities, Company's recruitment standards, personnel management, training, incentive mechanisms and other personnel development plans, strategy personnel (number, work experience, qualification), creative personnel(number, work experience, qualification), digital technic personnel (number, work experience, qualification),(Note: provide 6 months social security payments).

  3.5.近3年(2015,2016,2017)公司营业额及相关证明文件。

  Company annual turnover in recent 3 years (2015,2016,2017).

  3.6.目前所服务客户介绍及相关证明文件

  Current client introduction and related documents

  针对3.3-3.6,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在U盘里一并提供,时间以15分钟为限。上述资料和信息必须属实。如查明有虚假资料和信息,将取消其招募资格。

  以上材料,请尽量提供中英双语,视频文件请配上英文备注。

  As for 3.3-3.6, except paper copies, please provide 15 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be truthful. Fake information or document will result in disqualification of recruitment.

  About all the above documents, Please provide Chinese and English Version as far as possible. The video must have English remark.

  招募流程Recruitment Process:

  4.1招募公告官网公布

  Recruitment announcement publish on corporate website

  4.2收集应招代理公司资料

  Collect agencies documents

  4.3相关资料筛选评审

  Agencies documents review and filtering

  4.4如提交资料初审通过,将通知该公司下一步工作

  Advise qualified agencies next step work

  附件:招募申报表

  注: 本公告最终解释权归一汽-大众汽车有限公司所有Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.