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一汽-大众汽车有限公司大众品牌公关部舆情监测及管理代理招募公告

发布时间:2018年10月26日 来源:一汽-大众汽车有限公司 [ ] 打印 视力


  由于公司业务发展需要,现需要招募一汽-大众销售有限责任公司大众品牌舆情监测及管理代理公司。敬请关注以下内容。

  1. 招募标准:

  1.1 公司注册时间:2013年1月1日前注册;

  1.2 公司规模:具备稳定核心团队(50人及以上),公司年营业额不低于5000万元(人民币);

  1.3 服务经验:汽车行业内媒体监测及舆情处理经验3年以上(直接服务汽车厂家或服务汽车厂家的代理公司均可),媒体监测及舆情处理类工作年营业额1000万元以上;

  1.4 公司专业素质:

   具备稳定而独立的单一客户媒体监测服务团队,团队需要包括充足而专业的数据监测、筛选人员和数据分析师;

   具备覆盖全媒体(平面、新闻网站、电波、APP、新闻尾翼、社交媒体等)的数据监测、筛选、分析、总结及报告制作能力;

   能提供国际或国内认可的智能语义分析系统,以及独立、稳定、流畅、能够定制化的客户端监测及数据输出平台(PC或APP),并能提供监测与处理结果大屏展示系统;

   全网络评论监控、定向的微信群、QQ群监控;

   能够针对尾翼、SEO、论坛等进行舆论优化和处理;

   拥有国内主流汽车企业网络公关传播业务长期服务经验(直接服务汽车厂家或服务汽车厂家的代理公司均可):具有经验丰富的媒体监测服务团队、文案团队及社交平台运营团队;

   熟悉社交平台传播、运营规律;

   具备粉丝沟通和管理能力;

   具备独立的社会化文案撰写、改编能力及分发传播能力。

  2. 招募须知:

  2.1签约后业务范围:舆情监测(全媒体(传统媒体及社会化媒体)数据监测、筛选及分析,负面舆情预警,竞品传播规律监测等)、舆情处理、内容中心(文案撰写、审核与发布,内容中心的账号运营,热点营销等)和社会化平台运营等;

  2.2商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。

  2.3 舆情监测及管理代理业务具有排他性,代理该业务的公司不能同时代理公关部其他业务,因此,请参与此次舆情监测及管理招标的公司勿参与公关部传播策略和活动代理公司业务及媒介传播业务招标。

  符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)在北京时间2018年11月12日24:00点前通过顺丰快递邮寄至一汽-大众汽车有限公司采购部,以快递寄出时的当地邮戳时间为准,逾期提交的资料视为无效。另请以邮件形式通知快递邮寄时间和快递单号,以备查档所需。

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科王忠伟收  邮编:130011

  商务联系人:

  王忠伟:0431-85750573

  Email: zhongwei.wang@faw-vw.com

  技术联系人:

  大众公关部 吕莎 :0431-85865199

  Email: sha.lv@faw-vw.com

  3. 须提交资料:

  3.1 公司概况介绍,包括但不限于公司规模、分支机构等;

  3.2 申报表(请见附件)请如实填写贵司相关信息,加盖公司公章并请法人代表签字。

  3.3 公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证。(注:以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息)。

  3.4 公司管理机构及人员情况:管理层机构及人员介绍,数据监测、筛选、分析, 文案,舆情处理,平台运营等专业人员介绍(数量、工作经历、资质等),专家人员介绍(数量、工作年限、资质等)。(注:各专业人员必须提供近半年政府部门签发的社保缴纳证明)。

  3.5 近五年服务客户情况:汽车行业主流汽车企业客户服务情况(服务时间、服务范围,合同金额)(请提供合同为证)。

  3.6 近3年项目作品:近3年完整的汽车行业内媒体监测服务、危机预警与处理服务、社会化平台运营等案例(数量、清单及简介)。

  针对3.4-3.6,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在优盘里一并提供,时间以10分钟为限。

  上述资料和信息必须属实。如查明有虚假资料和信息,将取消其招募资格。以上材料,请尽量提供中英双语,视频文件请配上英文备注。

  4. 招募流程:

  4.1招募公告官网公布

  4.2收集应招公司资料

  4.3相关资料筛选评审

  4.4如提交资料初审通过,将通知该公司下一步工作

  FAW-Volkswagen Automotive Co., LTD

  VW Brand PR EPR Agency

  Recruitment Announcement

  With the development of business, FAW-Volkswagen Sales Co., Ltd VW brand need to recruit a EPR agency. Please find detailed information as followed.

  1. Recruitment criteria:

  1.1 Company registration time: Before January 1st, 2013.

  1.2 Company scale:With stable core team (equal to  or more than 100 people),and the annual turnover is not less than RMB 50 million.

  1.3 Serving experience: More than 3 years’ service experience for media monitoring and crisis management in auto industry as the agency of in-house or other agencies, with Over 10 million annual turnovers from this business unit.

  1.4 Company qualifications:

   With stable and independent media monitoring team serving single client, and there are enough and professional data monitoring, screening personnel and professional data analyst in the team.

   Ability to monitor, select and analyze data covering the whole media (newspaper, news website, radio, APP, comment area, social media etc.).

   With Intelligent semantic analysis system with national and international recognition, and an independent, stable, smooth and customized platform for client monitoring and data output (PC or APP), and able to provide the showing screen system of monitoring and outcome.

   Able to monitor comments and information on internet, certain WeChat group and QQ chat group.

   Able to optimize and manage the news comment area, SEO and online forum.

   With long-term experience of serving key automobile enterprises as EPR agency as the direct agency of in-house or other agencies, and with teams of media monitoring, copywriting and social platform running with rich relevant working experiences.

   Familiar with social communication and running rules.

   Able to communicate with and managing fans effectively.

   Able to write the social articles, rewriting and distribute communication independently.

  2. Recruitment notice:

  2.1 Business scope after signing contract: Public sentiment monitoring (monitoring,

  analyzing and reporting news of brands and corporate on various media, negative

  information warning, communication analyzing on key competitors, etc.), issue

  management, content center (article and video creating, checking and releasing,

  content center’s accounts running, and central issue marketing, etc.) and social

  platform running.

  2.2 Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co. Ltd.

  2.3 The EPR business is exclusive. The agent cannot do EPR business and other business at the same time. So, the agent planning to bid for EPR business please do not participate in PR strategy and activity management business and PR media communication services bidding.

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co., Ltd by 24:00 on Nov. 12th, 2018 through EMS. Document submission time should base on postmark of local SF express delivery, overdue submission is invalid. Please also email us your SF express post time and SF express number for inquiry.

  Postal address: Wang Zhongwei, Purchasing Department of FAW-VW Automotive Co., Ltd. No. 5, Anqing Road, Changchun, Jilin. Post Code: 130011

  Business part :

  Purchasing  Wang Zhongwei:0431-85750573

  Email: zhongwei.wang@faw-vw.com

  Technical Part:

  VW PR   Lv Sha::0431-85865199

  Email: sha.lv@faw-vw.com

  3. Required Documents:

  3.1 Company profile, including but not limited to company scale and branches, etc.

  3.2 Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative’s signature.

  3.3 Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and agent (note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information).

  3.4 Company organization structure and personnel: introduction of company top management, professional personnel in field of data monitoring, screening and data analysis, and copywriting, crisis management and social platform running as well as experts (number, working experience and qualification) Remark: all professional personnel should provide the proof of social security payments of recent half year issued by the government.

  3.5 In recent 5 years client service status: The experience of serving key motor enterprise in China (service time, service scope, amount on contract). Please provide contracts as proof.

  3.6 Projects in recent 3 years: complete media monitoring proposal, successful crisis early warning proposal and social platform running cases (number, detailed list and introduction).

  As for 3.4-3.5, except paper copies, please provide 10 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be truthful. Fake information or document will result in disqualification of application.

  About all the above documents, please provide Chinese and English Version as far as possible. The video must have English remark.

  4.Recruitment Process:

  4.1 Recruitment announcement publish on corporate website;

  4.2 Collect agencies documents;

  4.3 Agencies documents review and filtering;

  4.4 Advise qualified agencies next step work;

  附件:《招募申报表

  特别说明:一汽-大众汽车有限公司对本招募通知享有最终解释权。

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.