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一汽-大众汽车有限公司大众品牌公关部公关媒介传播代理招募公告

发布时间:2018年10月26日 来源:一汽-大众汽车有限公司 [ ] 打印 视力


  由于公司业务发展需要,现需要招募一汽-大众销售有限责任公司大众品牌公关媒介传播代理公司。敬请关注以下内容。

  1. 招募标准:

  1.1 公司注册时间:2011年1月1日前注册;

  1.2 公司规模:具备稳定核心团队(100人及以上),公司年度营业额不少于1亿元(人民币);

  1.3 服务经验:2015年1月1日以后,至少有为1家汽车行业主流汽车企业提供公关媒介传播年度代理服务达2年以上(含2年)。公关媒介传播代理服务包括:媒体关系维护及拓展,媒体日常沟通,大型媒体活动策划及组织、实施,中国境内的媒介传播,媒体危机管理,重要舆情分析与策略建议等。

  1.4公司专业素质:

   拥有丰富、准确的汽车行业媒体数据库;

   了解不同用户群触媒习惯及媒体最新状态,包括社交媒体和传统媒体用户习惯;

   具有较强的媒体资源和良好的媒体沟通能力,汽车行业媒介从业人员充足且经验丰富;

   具有较强的媒介购买价格优势,优秀的传播效果监控、评估能力,近两年汽车行业公关媒介采购数额较大;

   具备良好的文案能力,能根据媒体特性指导发布有针对性、可读性高的媒体稿件;

   从媒体关系层面,具有较强的危机预警及危机处理能力;

  2. 招募须知:

  2.1签约后业务范围:媒体管理(包括媒体数据库管理与更新,媒体日常沟通与维护),媒体传播(媒体传播策略制定,日常稿件发布,媒体合作与购买,权益合作传播,区域及经销商媒体传播指导,热点营销传播),媒体活动接待及活动稿件发布,危机和负面的媒介策略制定及沟通处理。

  2.2商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。

  符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)在北京时间2018年11月12日24:00点前通过顺丰快递邮寄至一汽-大众汽车有限公司采购部,以快递寄出时的当地邮戳时间为准,逾期提交的资料视为无效。另请以邮件形式通知快递邮寄时间和快递单号,以备查档所需。

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科王忠伟收  邮编:130011

  商务联系人:

  王忠伟:0431-85750573

  Email: zhongwei.wang@faw-vw.com

  技术联系人:

  大众公关部 吕莎 :0431-85865199

  Email: sha.lv@faw-vw.com

  3. 须提交资料:

  3.1 公司概况介绍,包括但不限于公司规模、分支机构等;

  3.2 申报表(请见附件)请如实填写贵司相关信息,加盖公司公章并请法人代表签字。

  3.3 公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证。(注:以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息)。

  3.4 公司管理机构及人员情况:管理层机构及人员介绍,策略、媒介、文案等专业人员介绍(数量、工作年限、工作经历、资质等),专家人员介绍(数量、工作年限、工作经历、资质等)。(注:各专业人员必须提供近半年政府部门签发的社保缴纳证明)。

  3.5近五年服务客户情况:汽车行业主流汽车企业客户服务情况(服务时间、服务范围、合同金额)(请提供合同为证)。

  3.6 近3年项目作品:近3年媒介传播策略案例、近3年媒体合作案例、近3年整合传播策略案例(数量、清单及简介)、媒体库等。

  针对3.4-3.6,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在优盘里一并提供,时间以10分钟为限。

  上述资料和信息必须属实。如查明有虚假资料和信息,将取消其招募资格。

  以上材料,请尽量提供中英双语,视频文件请配上英文备注。

  4. 招募流程:

  4.1招募公告官网公布

  4.2收集应招公司资料

  4.3相关资料筛选评审

  4.4如提交资料初审通过,将通知该公司下一步工作

  FAW-Volkswagen Automotive Co., LTD

  VW Brand PR Media Communication Agency

  Recruitment Announcement

  With the development of business, FAW-Volkswagen Sales Co., Ltd VW brand needs to recruit a PR media communication agency. Please find detailed information as followed.

  1.Recruitment criteria:

  1.1 Company registration time: Before January 1st, 2011.

  1.2 Company scale: With stable core team member (equal to  or more than 100 people),and the annual turnover is not less than RMB 100 million.

  1.3 Serving experience: Having provided the service of PR media communication management for 1 key motor enterprises as least and not less than 2 years after January 1st, 2015. The business includes media relation maintaining and expanding, daily media communication, large-scale media event planning, organizing and executing, media communication in mainland china, key public opinion analyzing and strategy suggesting.

  1.3 Company qualification:

   Rich and accurate media pool of auto industry.

   Know users’ habit and media latest situation well, including social media and traditional media.

   Rich media resources and effective media communication skill, with more enough media persons with rich working experience in auto industry.

   Have price advantage on media buy and have a good ability of monitoring and evaluating on communication result, and with huge amount for media buy from 2017 to 2018.

   Strong copywriting skill and able to release news readable according to media features and target audience.

   Strong ability for crisis warning and dealing with media communication.

  2.Recruitment notice:

  2.1 Business scope after signing contract: Brand media management

  (including media pool management and updating, media communication and

  media relation maintaining), media communication (strategy planning for media

  communication, news release, media coop and buying, IP coop, guiding on local

  or dealers’ communication, hot issue marketing), media reception and news

  release for brand activity, media strategy setting and communication for crisis.

  2.2Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co. Ltd.

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co. Ltd by 24:00 on Nov. 12th, 2018 through EMS. Document submission time should base on postmark of local SF express delivery, overdue submission is invalid. Please also email us your SF express post time and SF express number for inquiry.

  Postal address: Wang Zhongwei, Purchasing Department of FAW-VW Automotive Co. Ltd. No. 5, Anqing Road, Changchun, Jilin Post Code: 130011

  Business part :

  Purchasing  Wang Zhongwei:0431-85750573

  Email: zhongwei.wang@faw-vw.com

  Technical Part:

  VW PR   Lv Sha:0431-85865199

  Email: sha.lv@faw-vw.com

  3.Required Documents:

  3.1 Company profile, including but not limited to company scale and branches, etc.

  3.2 Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative’s signature.

  3.3 Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and agent. (note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information).

  3.4 Company management structure and staff: introduction of company executives, strategic personnel (number, work experience, qualification), creative, media and copywriting personnel (number, work experience, qualification), and experts (number, work experience, qualification) Remark: all professional personnel should provide the proof of social security payments of recent half year issued by the government.

  3.5 In recent 5 years client service status: The experience of serving key motor enterprise in China (service time, service scope, amount on contract). Please provide contracts as proof.

  3.6 Projects in recent 3 years: media Strategy case in recent 3 years, media cooperation case in recent 3 years, IMC case (number, detailed list and introduction) in recent 3 years (copies of award certificate with company stamp, include TVC and print).

  As for 3.3-3.5, except paper copies, please provide 10 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be truthful. Fake information or document will result in disqualification of application.

  About all the above documents, please provide Chinese and English Version as far as possible. The video must have English remark.

  4.Recruitment Process:

  4.1 Recruitment announcement publish on corporate website

  4.2 Collect agencies documents

  4.3 Agencies documents review and filtering

  4.4 Advise qualified agencies next step work

  附件:《招募申报表Application Form

  特别说明:一汽-大众汽车有限公司对本招募通知享有最终解释权。

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.