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一汽-大众汽车有限公司大众品牌公关策略和活动年度代理招募公告

发布时间:2018年10月26日 来源:一汽-大众汽车有限公司 [ ] 打印 视力


  由于公司业务发展需要,现需要招募一汽-大众销售有限责任公司大众品牌公关策略和活动年度代理公司,敬请关注以下内容。

  1. 招募标准:

  1.1 公司注册时间:2011年1月1日前注册;

  1.2 公司规模:具备稳定核心团队(100人及以上),公司年度营业额不少于1亿元(人民币);

  1.3 2015年1月1日以后,至少有为1家汽车行业主流汽车企业提供公关策略及活动年度代理服务达2年以上(含2年)。公关策略及活动代理服务项目:年度或半年度或季度公关传播策略策划(含品牌、产品),新产品上市公关传播与活动策划或各类型公关活动的策划与实施,公关稿件的撰写与创作(包括但不限于:重要讲话稿、新闻稿、产品体验稿、新闻深度稿等);

  1.4公司专业素质:

   在中国设有办事处的一流的策略/创意代理公司;

   具备公关行业客户服务经验,具有与国内外知名品牌长期合作的经历;

   具有较强的社会热点关注意识,较强的传播策略分析及消费者洞察能力,较强的品牌定位,完备的竞品跟踪分析能力;

   具备较强的活动策划、创意及执行能力,较强的内容策划及文案撰写、制作能力;

   具备优质的第三方资源,如素材拍摄、现场搭建等;

   具有较强的危机预警及沟通策略制定能力;

  2.招募须知:

  2.1签约后业务范围:公关传播策略策划(含品牌、产品),公关活动、创意的策划、提案及执行,权益类合作传播(含资源提案、效果评估及执行),危机分析、危机策略制定及危机管理,文案的策划及撰写(包括但不限于:日常文案、车展及上市文案、危机文案及为内容中心提供文案支持等)

  2.2商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。

  符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)在北京时间2018年11月12日24:00点前通过顺丰快递邮寄至一汽-大众汽车有限公司采购部,以快递寄出时的当地邮戳时间为准,逾期提交的资料视为无效。另请以邮件形式通知快递邮寄时间和快递单号,以备查档所需。

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科王忠伟收  邮编:130011

  商务联系人:

  王忠伟:0431-85750573

  Email: zhongwei.wang@faw-vw.com

  技术联系人:

  大众公关部 吕莎 :0431-85865199

  Email: sha.lv@faw-vw.com

  3. 须提交资料:

  3.1 公司概况介绍,包括但不限于公司规模、分支机构等;

  3.2 申报表(请见附件):请如实填写贵司相关信息,加盖公司公章并请法人代表签字;

  3.3 公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证。(注:以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息);

  3.4 公司管理机构及人员情况:管理层机构及人员介绍,策略、创意、活动、文案专业人员介绍(数量、工作年限、工作经历、资质等),专家人员介绍(数量、工作年限、工作经历、资质等)。(注:各专业人员必须提供近半年政府部门签发的社保缴纳证明原件);

  3.5 近五年服务客户情况:汽车行业主流汽车企业客户服务情况(服务时间、服务范围、合同金额)(请提供合同为证)。

  3.6 近3年项目作品:近3年已执行的公关策略提案(数量、清单及简介)、近3年公关活动策划及执行方案(数量、清单及简介),近3年公关策略或公关活动获奖情况(获奖证明材料复印件并加盖公司印章),近3年整合传播成功案例等。

  针对3.4-3.5,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在优盘里一并提供,时间以10分钟为限。

  上述资料和信息必须属实且可随时提供原始凭证验证。如查明有虚假资料和信息,将直接取消其招募资格。以上材料,请尽量提供中英双语,视频文件请配上英文备注。

  4.招募流程:

  4.1招募公告官网公布

  4.2收集应招公司资料

  4.3相关资料筛选评审

  4.4如提交资料初审通过,将通知该公司下一步工作

  FAW-Volkswagen Automotive Co., LTD 

VW Brand PR Strategy and Activity Management Agency 

Recruitment Announcement

  With the development of business, FAW-Volkswagen Sales Co., Ltd VW brand needs to recruit a PR strategy and activity management agency. Please find detailed information as followed.

  1. Recruitment criteria:

  1.1 Company registration time: Before January 1st, 2011.

  1.2 Company scale:With stable core team member (equal to  or more than 100

  people),and the annual turnover is not less than RMB 100 million.

  1.3 Having provided the service of PR Strategy and activity management for 1 key motor enterprises as least and not less than 2 years after January 1st, 2015. The business includes full-year or half-year or seasonal PR communication plan for VW brand and all products, PR communication and activity plan and execution for new product launch, copywriting such as important speech, news, product experiencing article and in-depth report and so on.

  1.4 Company qualification:

   Top strategy and creativity agency with office in China.

   Rich PR service experience and having a good cooperation with national and international name brands.

   Strong awareness for social hot issue, good skill of doing communication strategy and consumer insight, and strong branding, competitor tracking and analyzing ability.

   Strong ability for good activity planning and executing, and good at content planning and copywriting.

   Rich third-party resource, such as photo shooting and venue building resources, etc.

   Strong ability for crisis warning and communication strategy setting.

  2. Recruitment notice:

  2.1 Business scope after signing contract: Annual or semi-annual or quarter PR communication strategy planning (including brand and products), PR activities, PR plan, proposal and implementation, IP cooperation (including the resource proposal, evaluation and execution), analysis on crisis, crisis strategy setting, crisis management, copywriting for crisis dealing (including but not limited to: daily copywriting, copywriting for auto show and new products launch, crisis and provide clerical support for content center, etc.).

  2.2 Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co. Ltd;

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co., Ltd by 24:00 on Nov. 12th, 2018 through EMS. Document submission time should base on postmark of local SF express delivery, overdue submission is invalid. Please also email us your SF express post time and SF express number for inquiry.

  Postal address: Wang Zhongwei, Purchasing Department of FAW-VW Automotive Co., Ltd. No. 5, Anqing Road, Changchun, Jilin. Post Code: 130011

  Business part :

  Purchasing  Wang Zhongwei:0431-85750573

  Email:  zhongwei.wang@faw-vw.com

  Technical Part:

  VW PR   Lv Sha:0431-85865199

  Email: sha.lv@faw-vw.com

  3. Required Documents:

  3.1 Company profile, including but not limited to company scale and branches, etc.

  3.2 Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative’s signature.

  3.3Company qualification: business license, tax registration certificate, organization code certificate and other certificates qualified by annual inspection; legal representative certificate or power of attorney; ID card of legal representative and agent (note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information).

  3.4 Company organization structure and personnel: introduction of company top management, professional personnel in field of strategy, creativity and PR event planning as well as experts (number, working experience and qualification). Remark: all professional personnel should provide the proof of social security payments of recent half year issued by the government.

  3.5 In recent 5 years service time, service scope, amount on contract). Please provide contracts as proof.

  3.6 Projects in recent 3 years: PR strategy proposal (number, detailed list and introduction), creative and executive proposal of PR event (number, detailed list and introduction), award of PR communication strategy or PR event (copies of award certificate with company stamp), and successful communication campaign.

  As for 3.4-3.5, except paper copies, please provide 10 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be truthful. Fake information or document will result in disqualification of application.

  About all the above documents, Please provide Chinese and English Version as far as possible. The video must have English remark.

  4.Recruitment Process:

  4.1 Recruitment announcement publish on corporate website;

  4.2 Collect agencies documents;

  4.3 Agencies documents review and filtering;

  4.4 Advise qualified agencies next step work;

  附件:《招募申报表 Application Form

  特别说明:一汽-大众汽车有限公司对本招募通知享有最终解释权。

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.